从 SWOT 矩阵模型理论出发，结合酒钢冷轧薄板实际，对冷轧薄板内部和外部环境进行了深入分析，阐明了酒钢冷轧薄板的优势、劣势、机会和威胁，对企业竞争力做了简析，并提出了酒钢冷轧薄板应采用增长型发展战略，通过积极发展与增长提高企业竞争力，取得了良好的效果。
The internal and external environment of JISCO cold rolled carbon steel was analyzed in-depth by making use of the SWOT matrix model combined with the practice of JISCO cold rolled sheet.The advantages,disadvanta-ges,opportunities and threats of cold rolled sheet market were described in details.The competitiveness of JISCO was analyzed and the growth type development strategy of cold rolled carbon steel was put forward.The good oper-ating results were achieved through the positive development and improvement of the enterprise competitiveness.
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